We understand what you come in for is important. You should be heard. We
want you to leave
feeling listened to.
We schedule one patient at a time,
with extended time
for your office visits.
At Dove you will experience
a relaxing atmosphere where
you are treated like a guest.
No waiting for long periods of time in a waiting room full of sick people.
As a patient-member you
will also have your
providers cell number
for those unfortunate
We know that time is money and we save you both.
Walk out the same day with your medications at a fraction of the cost!
Founder Morgan Goss, DO, created Dove Family Health to simplify healthcare for patients and employers. After years of caring for patients under harsh time constraints and red tape, Dr. Goss recognized there had to be a better way. People matter. Her goal was to bring heart and compassion back to healthcare. Being introduced to Direct Primary Care during medical school, Dr. Goss opened Dove Family Health in 2017 in Rainsville. Since that time she has welcomed an incredible medical team to the Dove family. These medical professionals share the same heartfelt passion to serve this community as she does.
Meet Your Providers
Morgan Goss, D.O.
Dr. Morgan Goss is the founder of Dove Family Health. Her professional passion is to introduce thousands of Alabamians to Direct Primary Care. Dr. Morgan is the collaborating Physician for the Dove Albertville, Rainsville and Huntsville offices and makes regular visits but practices primarily from the Rainsville office. Dr. Morgan is not currently accepting new patients.
Diplomat of The American College of Osteopathic Family Physicians
Diplomat of The American Academy of Family Physicians
Marla Byrum is a Family Nurse Practitioner who graduated from the University of Alabama - Huntsville with clinical experience in Primary Care, Cardiovascular, women's health, pediatrics, dermatology and Geriatrics. Her professional passion is to holistically care for her Patient-Member's mind, spirit, and body, while optimizing wellness for both acute and chronic conditions.
Marla is accepting new patients.
Marla Byrum, CRNP
Access to Your Provider:
During your first appointment, you will receive your Provider’s cell number for urgent after-hours needs.
Virtual visits available. Many visits may be completed via telephone, text or video chat.
Same Day or Next Day Office Visits:
If you prefer to come to the office, call for a same day or next day office visit.
Extended Time with your Provider:
We schedule one patient at a time. Our patients are given up to one hour with their provider. We want you to leave knowing you were able to discuss your health in detail and know that you were heard.
Little-to-No Wait Time:
Scheduling our patients one at a time means we do not have a waiting room full of waiting patients. We schedule our patients when we are available. We value your time.
Medications, Labs, Imaging:
With an inhouse dispensary, we offer substantial savings on most medications.
Many of our medications cost less than five dollars per month and are ready before you leave the office.
Partnering with local companies, we offer discount pricing on labs and imaging.
Ready to Enroll? Simply go to the Home Page and click Enroll Now in the upper righthand corner.
Healthcare has been at the forefront of a national debate that has grabbed headlines for years. But what hasn’t improved in all of this is access to affordable care. Dove Family Health answers that debate with Direct Primary Care.
One-time Initial Enrollment Fee of $50. Only one enrollment fee per family. No enrollment fee for employees of enrolled businesses.
Adults 21 - 64
Ages 2 - 20
with Enrolled Adult
Ages 2 - 20
without Enrolled Adult
What does Membership Cover?
The fee covers excellent primary care through unlimited visits, annual wellness exams, well-child exams, weight loss,
basic office procedures, treatment of acute illness, and treatment of minor injuries.
Maximum Monthly Membership per Family is $150.00.